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Frog Lightweight Children's Bikes

Frog are a small British company dedicated to making cycling fun for children. They believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many children's bikes on the market weigh nearly as much as the child!

So Frog set about re-designing the kids' bike, sourcing a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight.

The founders, Jerry and Shelley, are a couple who have 2 small children of their own – both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends.

Frog's environment is an important factor in all the decisions they make as a business, from recycled packaging to the green electricity they use in the warehouse and the office. They have plans for a trade-in service for second hand Frogs – watch this space. Anything to keep old bikes out of land-fill!

For two years in a row we have been named as Finalist in the National Business Awards as New Business of the Year (2013, 2014).  Thanks to everyone for their support.

So, what does the future hold? Well, in October 2014 we will be launching a brand new range of super-light road bikes which will be available through our stockists. You'll be able to see them for yourself at a number of events and cycle shows throughout the year. And we have just announced an exciting partnership with Team Sky to make a complete range of lightweight kids' bikes and accessories in the iconic Team Sky branding.

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