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With Pre-Order, you can purchase the latest items added to our store in advance of them arriving with us.
Your Pre-Order is prioritised (at no additional charge); meaning that as soon as the product arrives with us, we can wrap it straight back up; ready for collection via Click & Collect or despatch to you — it often never even hits the stock room shelves!
With Pre-Launch, the date when we expect to receive the product ourselves is still a little too hazy to be confident in accepting Pre-Orders.
So, instead, you can submit your email address against the item you are interested in and we will email you as soon as stock arrives on the system.
Estimated Delivery & Collection Dates are given on Pre-Order and Pre-Launch products. They are for indication purposes only and can change at any time without notice.
The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery & Collection Dates provided on product pages.
No Quibble Returns
We operate a simple 30 days returns policy that applies to all products sold and delivered direct to you, the customer. This means that for any reason you decide that you no longer want the product you may return it in it's original packaging, un-used with the relevant tags attached back to us and once checked we will refund your money within 30 days or replace your product (subject to stock availability). This offer in non-transferable. We do not accept returns that are customer soiled unless faulty and part of a warrantly claim.
Season:2025
Brand:Altra
Code:197804633241
OverviewPush your running to the next level with the Altra FWD Via—an all-around, max-cushioned road shoe designed for comfort, propulsion, and standout style. Whether you're tackling daily miles or weekend long runs, this sleek Black/Purple colorway adds performance and personality to every stride.
EGO FLO Supercritical Midsole FoamLightweight, nitrogen-infused foam offers plush cushioning with a responsive feel for energetic transitions and long-lasting comfort.
Max Cushion + Rocker GeometryA high stack height paired with a gently curved rocker design promotes smooth heel-to-toe movement and helps reduce impact over longer distances.
4 mm Heel-to-Toe DropA moderate 4 mm drop provides a natural feel while easing strain on the calves and Achilles—perfect for those transitioning from traditional running shoes.
Original FootShape™ FitDesigned with a roomy toe box and natural fit through the midfoot to allow toes to spread comfortably, reducing pressure and enhancing stability.
Engineered Spacer Mesh UpperBreathable and lightweight with a secure fit, the mesh upper ensures airflow and all-day wearability while maintaining foot lockdown.
Durable Rubber OutsoleStrategically placed rubber pods enhance durability and grip on roads without weighing the shoe down.
Soft but Energetic CushioningDelivers a smooth, responsive ride without feeling mushy—ideal for both high mileage and recovery runs.
All-Day ComfortThe roomy fit and breathable upper make it a go-to shoe for running, walking, or extended wear on your feet.
Propulsive RideThe rocker geometry naturally propels you forward with every stride, making long runs feel easier and more efficient.
Road runners seeking maximum cushioning and natural foot positioning
Those transitioning to a lower drop shoe
Runners with wide feet or needing room for natural toe splay
Anyone looking for a high-mileage daily trainer with style and comfort
The Altra FWD Via in Black/Purple is built for runners who want plush cushioning, a smooth ride, and a roomy, supportive fit. It’s a versatile choice that performs well from your first stride to your last mile — whether you're chasing new goals or just enjoying the run.