Let us first welcome you to Run & Ride, well our website anyway. We hope you notice that we’re not some big corporate giant but instead a very professional medium sized company based in Staffordshire right on Cannock Chase. The business is run by cycling, running, walking; well outdoor sports enthusiasts. We all have a true passion for the outdoor and we feel that this always transfers into how we operate the business. We don’t just talk shop we get out there and enjoy it and it's this that's so important when dealing with you the customer. You see because we have a genuine passion for the sports. We are able to offer knowledgeable and honest advice, not just what we’ve read in a booklet. 

The brands we stock such as Scott, Cannondale, Whyte, Frog, Genesis, Garmin, OTE, Madison are in the store because we love their products. We've been out and tested them or we own products from them ourselves. Tried and tested and guess what if they fail we stop using them and we stop selling them!

Please have a look around the site. We hope you like it. You'll find products from a number of big brands but you'll also find products from a few smaller lesser known ones too such as Spokesman clothing, Accelerade nutrition and Ginger & French gifts and cards. You’ll also notice we've tried to make the experience as good and simple as possible therefore we've included "click and collect", online finance option so you can do all the paperwork from your own home. We also have a fantastic customer rewards program to support those who support us. 

Finally we'd like to touch on our pricing policy. We understand that we need to be competitive therefore we offer a price match policy on hundreds of items. It's really simple, just click on the option on the page and send us the details. Couldn't be easier.

Well we'll leave it there for now. Once again thank you for visiting our store and we hope you enjoy your experience. And please remember if you have any questions then feel free to ask.

Unit 4A Chase ViewWalkers Rise Hednesford WS12 0QU
  • Service
  • Connect with us
  • 28 Day No Quibble Returns

    *Free UK Shipping over £25

    Free Click & Collect

    Earn Rewards Points

    Run and Ride Bike Fitting

    Midland Bike Fit - Professional Bike Fitting

    Optimising your position on the bike will reduce the risk of injuries developing due to poor fit, and increase the level of comfort when you ride the bike. Putting up with back pain, knee pain, a sore neck or numb hands should not be part of cycling - these are really common issues that we see every day at the and that can usually be fixed with a good bike fit - and often some work off the bike too (Yoga anyone?). Midland Bike Fit use 3D motion capture technology to assess your riding position, measuring the angles of your joint dynamically, so as to eliminate any guesswork resulting in a true fit to your bike - maximizing efficiency, increasing performance and avoiding discomfort or injury. Our software will look in detail at your knee tracking in 3d, allowing us to make changes to optimise the power to the pedals

    About The Bike Fitting Process:

    3D Motion Capture Technology

    Using a 3d Infrared camera, we are able to monitor your riding position under various intensities and assess where improvements to your set up can be made by analysing the bike fit dynamically - measuring various joint angles as you ride. As well as improving the comfort of your bike, we are also focusing on your efficiency and power. By tweaking your position to account for your body shape, proportions and conditioning, we are able to come up with the most effective riding position on your current equipment.

    Physical Assessment & FM Screening

    Flexibility is an integral part of this, and will be looked at in detail, testing the hips, hamstrings, lower back, quads and your overall posture. You will also be assessed for any discrepancies in leg length. It is rare for anybody to have both legs exactly the same length, in fact a discrepancy of 3mm is considered 'normal'. This may be true for day to day activities such as walking, but on a machine such as a bicycle where you are forcing your body to function symmetrically, these discrepancies must be compensated for and corrected. As well as flexibility and leg length analysis, functional movement and stability is something we look at. Core strength and quality of movement (control of certain movement patterns) are essential to function properly on the bike and often the discomfort you experience while riding is something that can be corrected off the bike.

    Cleat Adjustment And Foot Correction

    The size of your foot, the pronation / supination of the foot, and the size/shape/strength of your arch are all considered and form part of the assessment. By taking a 'non weighted' and 'weighted' measurement of your foot, we are able to determine the level of arch support needed (if any) and recommend the correct footbeds to ensure that this is corrected. A properly supported arch will increase power delivery to the pedal, and be far more comfortable after a few miles. Your cleats will then be positioned accordingly. Wedges / shims if necessary will be added at this time to account for leg length discrepancies or any ‘Varus’ or ‘Valgus’ tilt to the forefoot (very common).

    Report And Bike Fit Documentation

    This will be sent to you following on from your fitting as a pdf document, and the report will contain the information relating to your session. Results of your physical assessment as well as some information on how to improve on certain areas will be included - and we can also make available to you to the pictures and videos taken during the fitting if you so wish.

    Pro Bike Fit Session - £150 - To Book - 07775334493

     - In Depth Assesment

     - 3D Bike Fit Analysis

     - Cleat Adjustment

     - Rider Assessment

     - Bike Set Up And PDF Report

    Cleat Adjustment And Knee Alignment - £50 - To Book - 07775334493

     - 1 Hour Session

     - Set Up One Pair Of Shoes

     - Ensure Correct Cleat Placement

     - Improve Knee Tracking

     - Shims And Wedges If Necesaary

    Performance Testing - £15

    Training with Heart rate is now the standard whilst training with power is becoming more and more assessable every year. All the new tech is fantastic for being able to dial your training so you get the best out of your time. Of course knowing how to do this can be a task in itself and thats where we can help. 

    If you're looking to get more out of your training and want to understand how training to power or heart rate can help you improve then we can assist. By carrying out an FTP test on one of our indoor units we can set up your training zones and give you the basic understanding about how to structure your training to achieve your next goal. That might be weight loss or improve you speed, it all starts with knowing where you are and then you can plan where to go next. 

    If you are training hard and want to track your performance than an FTP test is a great way of setting a base line and then showing how much you've improved. Carried out in a closed environment, test conditions can be replicated for every test so you know if you are performing better or worse / if your training is working for you or not. If you're working towards an important goal then we'd recommend a test every 4 to 6 weeks to help track performance. 

    Indoor Training Sessions - £5 per session

    We're now able to offer specific indoor training sessions every Tuesday and Thursday night from 6.30pm until 7.30pm. These are intense sessions designed to push your capability and keep you fit throughout the winter period. Carried out on state of the art indoor direct drive trainers from Elite and Tacx, we link up to Zwift to make the sessions as interactive as possible. These are group sessions (6 at a time) and we encourage a bit of encouragement and competition throughout the group. We prefer you to have a subscription to Zwift (£12 per month) but if you haven't then we will set you up on the stores for the purpose of the session. Every session will have a leader that will instruct, monitor and encourage you throughout the session.

    If you book for the 8 week program than it will also include 2 x FTP tests to help monitor your performance 

    You will need to bring along your own bike that will be fitted onto the trainer for you. 

    We have limited spots available each week so pre-booking is recommended

    Physiotherapy - £35

    'Lets face it injury sucks!!!!' Fed up with Tight Muscles Struggling to move due to Tightness or Injury ? Want to kick back and have a recovery massage after a hard training session?

    Treatments/Sports massage include Pull & Tight muscles , legs, arms , shoulders, back etc. Shoulder injuries Achilles' problems Plantar Fasciitis (foot) Lower back discomfort How to book , give Alison a call on 07752 276471

    Cost £35 per session. Each treatment lasts about an hour .....

    Place: Run and Ride Hednesford

    AMG Fitness and 3R Sportsmassage has been established for over 7 years . Looking after individuals & people, athletes in the Mid Staffs area. These include British champions, and international athletes.

    Alison from AMG is a member of Cannock & Stafford AC and has travelled the world competing. She has won British Titles and International championship medals She knows how important it is to reduce the risk of injury, but when it happens the important thing is to return to full function as quickly as possible . But also to stay in good condition in order to be at my best during competition. Sport massage helps in some many ways , from helping to recover from injury as quickly as possible to being fully prepared and ready to compete at the highest level. 

    To Book - 07752 276471

    Coaching - Price Depending On Plan

    Are you looking to take your perfromance to another level? If so then we can help improve your running or cycling. From an occasional one to one training session to structured plan to help you hit a long term goal we can help. Please get intouch for more details

    Book now Email: info@runandride.co.uk   Landline: 01543 877745

    Quick Contact

    01543 877745 (01543 268312 Lichfield) sales@runandride.co.uk Unit 4A Chase View Walkers Rise Hednesford WS12 0QU

    Opening Hours

    Lichfield Store Address

    38 New Minster House

    Bird Street

    Lichfield, Staffs

    WS13 6PW

    01543 268312

    Opening Hours (Hednesford):

    Monday to Saturday: 9am - 6pm
    Sunday: 9am - 4pm

    Opening Hours (Lichfield):

    Monday: - CLOSED

    Tuesday to Saturday: 9.00am - 5.30pm

    Sunday: - CLOSED

     

    Secure Payments 128-bit encryption
    Zesty Framework, Site Design & Integrated Ecommerce © Citrus-Lime Limited